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AustinEventsLive Stream WebcastStreaming VideoTexas

Texas JavaScript Conference Live Video Webstream

June 5, 2013 Isaac Arthur0

Webcasting from Austin, Texas, The e3 Webcasting crew powers up the live stream for TXJS.

As people across the nation tuned into the TXJS Live Stream Webcast to view the conference from the convenience of their office, iPad or smartphone the conference team was getting ready to open the doors. It was a hot Texas day, although still early in the morning, as men and women crowded into the historic Paramount Theatre in Austin. Laptops open, a cup of coffee and a taco in hand, the audience got ready to hear from co-laborers and experts in their particular line of work. What event was this? The Texas JavaScript Conference (TXJS) held on April 15, 2013.

Topics Covered at TXJS

JavaScript (JS) may be beyond the comprehension of most of us not in the programming world, but for those in that field this event proved to be quite an exciting and festive gathering. Speakers from around the United States and the United Kingdom spoke on a variety of subjects, from HTML, CSS, and Node.js to things like web applications, entrepreneurism, content management systems, the legal issues related to open source, and how the British government was able to revamp their “user experience.” Sound like a jam-packed day? That wasn’t even the half of it!


Conference organizer Alex Sexton brought together this diverse group of developers and designers to celebrate, learn, and anticipate the future of their craft. With the TXJS Conf. being only a one-day event, there was a lot to fit into the sessions, and a lot of catching-up and networking to do in between.

Live Video Webcast Expands the TXJS Conference Reach

But, with something as big and widely used as JavaScript, the estimated 325 people in attendance there at the Paramount in Austin were not the only interested parties; nor were they the only die-hard JS fans out there. This year e3 Webcasting was brought in to provide live streaming of all the sessions for TXJS. Once the stream went live and the talks began, 250 + online viewers tuned in to catch the event. These were not merely distant, mildly curious on-lookers who tuned in for five minutes and moving on – this was a steady audience-base that hung with us for the majority of the day. The numbers grew throughout the morning sessions, which began around 9 am, and only started decreasing toward the end of the day (which wrapped up at roughly 6:30 pm). The largest amount of online viewers exceeded 300. This means that nearly double the amount of people who actually came to Austin that day were able to be a part of the conference’s activities.

Frances Berriman | TXJS 2013 from SlexAxton on Vimeo.

Reaching the other 90% of Your Audience via Streaming

Clearly, whether we’re talking about a weeklong mega-event or a single-day, one-track conference, everyone has the ability to maximize the potential of webcasting technology to reach the other 90% of their audience that isn’t physically present. It was a pleasure to be a part of Texas JavaScript Conference and to bring the event to the more-than-300 people who were able to watch the stream that day. This was not only a success for this year’s TXJS, but could also have benefits in the future – anyone avid enough to watch a conference online for a whole day will definitely want to be there in person the following year! Like the final speakers who talked about the future of the industry and the exciting places it might go, we are thrilled to be involved in the business of webcasting, and are looking forward to what comes next.

TXJS 2013 Conference 411

If you’d like to learn more about the TXJS Conference or would like to attend a conference in the future, you can find out more by visiting the conference website or following them on Twitter:
Website: TXJS
Twitter: @TXJS
Conference Videos On Demand: TXJS Vimeo Channel

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ConferenceGoToMeetingWebcastingWebinar

World IA Day 2013 LA Webcast, with GoToMeeting link-up

February 26, 2013 Tim Arthur0

The e3 Webcasting crew streaming

On February 9th, 2013, the IA Institute sponsored World IA Day, a 1 DAY 15 CITY event focusing on Information Architecture. Along with a team of global sponsors the local coordinators will assemble fifteen 1 DAY conferences all around the globe in 15 CITIES to build awareness and celebrate information architecture (IA).

What is Information Architecture?

Information architecture (IA) is the art and science of organizing and labeling data including: websites, intranets, online communities, software, books and other mediums of information, to support usability.[1] It is an emerging discipline and community of practice focused on bringing together principles of design and architecture, primarily to the digital landscape.[2][page needed] Typically, it involves a model or concept of information which is used and applied to activities that require explicit details of complex information systems. These activities include library systems and database development.” as defined by Wikipedia

Initial Talks

What initially started as a conversation and emails in early January between; Dan Klyn of The Understanding Group, Jeff Parks of DIGIA UX Inc., Andrea Resmini of FatDUX Group, and Laura Creekmore of Creek Content about how best to achieve a World IA Day 2013 webcast. By the end of the conversation the World IA Day 2013 Los Angeles Live Webcast from UCLA’s Charles E Young Research Library Conference Center had been birthed.

Planning Starts to Take Shape

At this point in the process, we started working with the very talented LA coordinator Alberta Soranzo as she served as liaison with the UXPA LA Board as they planned the WIAD 2013 in Los Angeles event.

The Conference Webcast

February 9th dawned a beautiful day in Los Angeles, and a crowd gathered early at the UCLA’s Charles E Young Research Library Conference Center eager to expand their IA knowledge and practice. The opening speaker of the day was Aaron Irizarry from NASDAQ OMX helping us wrap our heads around “Understanding IA.” Pulling from this years theme of what we mean when we say “architecture” and when we say “design” in our research and practice. Next up was David Fiorito of Empathy Lab speaking on “Thinking Navigation.” Following David was Greg Nudelman of DesignCaffeine, Inc. who connected with us in LA via GoToMeeting remotely from San Francisco. Greg shared an amazing mobile navigation technique he and his team have been working on. To see it in action, watch the video below.



Following lunch, Chris Chandler from the The Walt Disney Company and Lynn Boyden from USC Web Services brought us back together for the afternoon and presented on “Other People’s Problems.” And simple steps we can take to implement mentoring and the impact it can have on people’s lives. After a short break, Eric Reiss from the FatDUX Group, reminded us that “Content is still king, but its the arrows – the links that create value for our clients,” closing out the day by pulling all the presentations together with the Plenary.

Webcast Audience Reach

World IA Day 2013 LA was a smashing success! The live stream video webcast was watched by viewers in London, Germany, Sweden and beyond. Hopefully next year we can get even more World IA Day cities streaming online. Until next year…

World IA Day 2013 Conference 411

If you’d like to learn more about the World IA Day LA Conference or would like to attend next year’s conference you can find out more by visiting the conference website or following them on Twitter:
Website: World IA Day
Twitter: @WIAD_LA
Hashtag: #WIADLA
Facebook: World IA Day
Conference Videos On Demand: World IA Day YouTube Channel

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EventsLive Stream WebcastStreaming Video

Premiere Live Stream Webcasting

December 31, 2012 Isaac Arthur0

Live stream webcast of the Hobbit Movie World Permiere

Examples of the game-changing nature of webcasting are everywhere you look. From large conferences to political conventions to smaller niche events, live streaming is exploding all over the planet and in many different settings. Now, even major motion picture studios are realizing the value that this powerful resource can bring. This last November, by employing Hollywood event streaming company Now Live, the Warner Bros. and New Line Cinema social media users from around the world were able to virtually travel to New Zealand to participate in one of the most highly anticipated movie events of the year: the world premiere of director Peter Jackson’s newest trek into Middle Earth, the world of author J.R.R. Tolkien’s fantasy literature, The Hobbit: An Unexpected Journey.

I tuned-in to the stream that night, along with thousands of Tolkien and movie enthusiasts: because, being in the business of webcasting, and a fan of the films as well, I had a staked interested. After clicking the link to the stream’s page on Facebook, it was apparent that they had rolled out the red carpet, not only for the film’s cast and crew, physically in attendance in Wellington, but also for the curious and expectant audience across the globe. Those watching the live stream of the pre-show premiere festivities were treated to sweeping shots of the lengthy red carpet, musical performances by Neil Finn and his band (Finn is a New Zealander himself and the music artist behind the “Song of the Lonely Mountain” which is featured in the movie’s credits) and up-close interviews with the actors and filmmakers who created the film. Even if one had the opportunity to be there in person, one probably wouldn’t have had a better experience than sitting at home watching the stream.

Between delighting fans with behind-the-scenes stories and glimpses of their favorite actors, as well as enticing others to find out more about the film, and boosting the hype and excitement about The Hobbit before its theatrical release, the live stream webcast was a huge success. All the music, the celebrity sightings, and the sneak peeks at movie itself (not shown in the live stream, of course) had the effect of generating even more word of mouth and anticipation. Hollywood marketers know how to pack people in and the live-streamed premiere is just one way that technology has given studios a way to reach audiences. The movie has been in theaters since December 14 and has remained in the Top 10 in the box office, currently #1 – ahead of the Django Unchained and Les Misérables – and has grossed $222.7 million. Not to commit the fallacy of assuming that the live stream webcast was the deciding factor here, yet one does have to wonder how live streaming technology could have helped reach greater numbers of filmgoers and propelled the other films to the top slot now occupied by Peter Jackson’s The Hobbit. Speculation aside, it is quite clear that live streaming is quickly becoming an indispensable tool for conferences, events, and the silver screen.

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Live EventsLive Streaming VideoWebcastingWebinar

Top 7 Webinar Statistics You Should Know

August 10, 2012 Isaac Arthur0

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The world is waking up to the exciting and valuable potential that webcasting can bring. Earlier in July, we looked at an Infographic created by AD:60 on the benefits of mobile sites, and particularly why this is relevant in light of webstreaming. They were not alone in their recognition of this technology. ClickMeeting, a company that provides online meeting services, recently released an Infographic of their own showing the advantages of “World Wide Webinars.” The observations made there are more feathers in the cap for webcasting, and add further credence to it’s necessity, as well as showing how empowering it can be to any company and/or event.

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Top 7 Webinar Statistics You Should Know Infographic by ClickMeeting

ClickMeeting looked at 8,197 online meetings in a 6-month period. (That means they examined 205 meetings a week and 872 per month. They clearly had access to a lot of material.) Their findings tell us:

    • 1. Most companies run more than 1 webinar a month

      According to the graphic, currently only 32% of companies are not running any webinars, while in contrast, 18% of companies run 1 to 3, 17% run 4 to 6 a month, 16% are running 7 to 12 webinars, 8% of companies rack up 13 to 26, and an even larger 9% of companies will run 27 or more in a given month!

      Those numbers show that ground is ripe for webcasting/webinar providers. With a 68% majority of businesses running webinars each month, and 50% running somewhere between 4 and 27 (or more) webinars a month, why not? e3 livestream services can help you get started today. This shows that the services of webstreaming are in high demand in the corporate world.

    • 2. People join webinars from all over the world

      The demand for webcasting is not restricted by geographic borders, but rather it is a global phenomenon. As this graphic shows, people from the U.S.A., Canada, Brazil, Norway, the UK, France, Egypt, Iran, Russia, Japan, Australia and more joined the webinars that ClickMeeting studied. These webinar statistics show the average webinar had 28 participants, 2 presenters, and ran for 65 minutes. (A good webinar should last 30-60 minutes the Infographic tells us.) There were people from at least 2 countries in an average webinar, while the record number has been 54 countries represented in the attendance of a single webinar!

      By incorporating webcasting into your company or event, you have the opportunity to reach an international audience!

    • 3. The most popular time for a webinar

      It’s also important to note what times are most expedient for webinars and webstreaming. Of those webinars researched on this Infographic, only 9% of them were held on Monday, then came Thursday with 16.7%, Friday with 17.9%, then Wednesday with 25.6%, and the most popular being Tuesday with 30.8% of the webinars being held on that day. As to time of day, the majority of the webinars were between 11am and 3pm. This shows that most webinars are on workdays during work hours, meaning that the market for webcasting/webinars is largely within corporations and businesses, though certainly not limited to that field.

    • 4. Why do people organize webinars?

      There are many reasons why one would organize a webinar and require webcasting services. Those give by the Infographic are: educating existing and potential customers (85%), lead generation (77%), building a strong position on the market (60%), converting new contacts (54%), making new contacts (31%), and making a webinar recording (30%). Whatever your reason may be, webcasting is an efficient and effective tool for businesses and events.

      Next, ClickMeeting goes on to explain How to organize a webinar:

    • 5. Traditional presentation: (1) About the company, (2) Our offer, (3) Our offer for you [or] Webinar presentation: (1) The main benefit, (2) Q&A, (3) Additional information, (4) Q&A, (5) Our offer, about the company, and (6) Q&A

      In the traditional presentation approach you spend the majority of your time giving background on the company, what you offer in general and then only a small portion of the presentation is directed at the specific needs of the customer/audience (“Our offer for you”).

      However, with a webinar, the structure is much more dynamic, allowing you to cut straight to the chase. You are freed to highlight the main benefits that your company/event is offering, and then give any additional information required as revealed by the interaction of the Q&A sessions. This means spending less time in exposition about the company, or general offers that are irrelevant to your particular audience. Thus, you get much greater effectiveness when you take advantage of webinars and webcasting for your presentation.

      Lastly, the Infographic gives the modus operandi for Inviting participants and promoting the webinar:

    • 6. When/Where?

      Getting the word out beforehand is crucial. The Infographic gives a basic outline of what people do to invite and promote their webinar/event. At 7 days before you should have a sign up form on your website. By 2 days before you have been promoting it and discussing it on your blog. Then, by the time it’s 2 hours before you start cranking it out in newsletter[s], on social media, on LinkedIn, through professional websites and forums and event websites. These are some simple steps ways to get let people know about your event ahead of time.

    • 7. Tools to use during webinar:

      Because you’ll want to go back and see how it went, archive it, and more, you’ll definitely want to record your webinar/event. Then, your presentation begins. It may include audio + video elements; you may want to use a whiteboard during the event; and you will definitely want to utilize the chat feature of hosting meetings/events/webinars online.

Through this Infographic, we’ve been introduced to some of the many reasons why webcasting is so valuable, and we’ve been given tips and facts to keep in mind so that we can make the best use of the technology. Webcasting is a prime option for any business, conference or any other organization or event to consider. The wide world is using webcasting technology through webinars; the only question now is: why aren’t you?

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Live EventsLive StreamingWebcasting

5 Ways to Use Webcasting for Events and Conferences

June 29, 2012 Isaac Arthur0

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If you want to maximize the capabilities of webcasting and live streaming then you’ve got to know the different ways that it can be used. There are countless ways that webcasting can be beneficially implemented by businesses and/or events, including: keynote speaker addresses, conference presentations, breakout sessions/conference tracks, trade show announcements, and even post conference follow-ups. After reading this article, you should be better informed on the ways that you could utilize webcasting to your advantage.

  • Keynote Speaker Address

    Keynote addresses are huge, meant to communicate core ideas and values to the audience and produce enthusiasm for the company or organization’s message, the overall tone of an event, or exciting announcements (think of Apple’s highly-anticipated addresses.) Webcasting can help you achieve that goal with greater effectiveness and scope. Because webcasting is via the Internet, this opens up a worldwide audience to your address, who will be eagerly listening in and participating through the online community. Not only does this open up doors for potential audience members, but it also provides greater flexibility for the speakers, as they could deliver an address from virtually anywhere and be seen and heard by the event attendees (both physical and virtual), thus maximizing keynote success and diminishing schedule problems. Webcasting could revolutionize a keynote address for your organization’s event, and on throughout the entire event.

  • Conference Presentation

    Once a keynote address is given, your audience is jazzed about your company and/or event, but usually there’s still more to come. Webcasting will play a huge role in any conference presentation. Not only will online audiences be able to watch the unfolding event, but they will also be able to participate through online chatting, Q-and-A, audience polling, and more. This will make conferences more accessible and less expensive for attendees by cutting back on travel costs and allowing people to attend from wherever they can get an Internet connection. While there are still huge perks to being at an event live and in person, this will increase your event’s coverage and extend the amount of people you are able to reach. Conference presentations are just one way that webcasting is able to help you make the most of your event.

  • Breakout Sessions/Conference Tracks

    You might think that an event’s online audience would be excluded from joining in on breakout sessions, or different conference tracks, but this too is within the range of possibilities that are presented through webcasting. All it takes is camera nearby in order to provide the web-stream crowd with access to any breakout session or extra feature at the conference/event.

  • Trade Show Announcements

    Normally, tradeshows are limited in who they can reach to those who can be physically in attendance. This means that many who are unsure whether they are interested in your products or services, do not attend. Travel costs and other factors keep them away. By providing webcasting you have an invaluable opportunity to demonstrate your trade wares to the world, and then direct them to where they can purchase what you have to offer, all with the click of a mouse.

  • Post Conference Follow-ups

    Even after a conference is over webcasting equips you with a way to follow-up with attendees, provide them with supplemental resources, as well as direct them to new info, coming events, and related products. This means that you are able to continue the event or conference long after the scheduled date is over, and those who attended in person have gone home. You can post pictures, videos, articles and requested material onto the event’s site – even host a second online event if you needed to. The sky is the limit.

Webcasting has the power to expand the horizons of any event. We’ve looked at the incredible opportunities that this technology opens up. Whether you are thinking about streaming a keynote address, a conference presentation, breakout session or conference track, or trade show, and how webcasting even creates an opportunity to expand your options beyond the actual event through post conference follow-ups. And this is merely the tip of the iceberg! Even utilizing just one of these ways to use webcasting would transform your event or conference, and heighten its success beyond your imagination!

e3 Webcasting, LLC., will manage all aspects of production for your live event webcast so that you can focus on what’s important, “your event’s message”. Our professional webcasting crew will provide you with a single point of contact for live webcasting and streaming production. We will work with you, as well as for you, to execute an effectively successful live webcast event.

For more information regarding the streaming services provided by e3 Webcasting or to speak with a representative, please contact us or give us a call at 888-695-2396.

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Live StreamingLive Streaming VideoStreaming Video

e3 Streaming Video

June 15, 2012 Isaac Arthur0

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New technology always leads to expansion. It could be a physical expansion such as national borders or agrarian production and industry, it could be intellectual: an expansion of culture, literacy and ideas. The roads built by the Roman Empire made possible the swift movement legions of soldiers, to their political and military advantage, but it also led to the proliferation of the Christian gospel, which proved to be their ideological undoing. A brief look at the history of invention and innovation, from the printing press to the internet, from the telegraph to the smart phone, from the cotton gin to modern farming machinery, the roads of Rome to the automobiles of Henry Ford, Galileo’s telescope to landing a man on the moon, and so on, technological advancement has led to possibilities that previous generations did not have. We now live in a world where technology surrounds us, and the tools we need to advance in business, communication, or any other pursuit, are literally at our fingertips. Here are e3 Webcasting, one such portal into new and exciting possibilities is live video streaming, we like to call it e3 streaming video.

For instance: my family is involved in a speech and debate league for homeschoolers. Recently, when my brothers competed in an out-of-state tournament, those of us still at home crowded around my mother’s iPhone as we listened to the award ceremony by means of the speakerphone. Distant, garbled words and distracting noises made hearing the tournament results nearly impossible. Because of this difficultly, we normally just wait for a text message or phone call after the ceremony. No image, no interaction, just anticipating the news report when it’s all over. Wouldn’t it be neat if there were a way to somehow be there (without actually being there); to be able to watch the event live, maybe even interact digitally as it happens? There is a way to do just that: It’s called live streaming.

Live streaming video enables video, whether of an event, lecture, conference, (etc.) to be broadcasted (that is, webcasted) to anywhere on the planet (provided there’s a computer and internet) instantaneously. People “tuning-in” to the webcast can even interact via chat boxes and social media. The potentialities and possibilities of this technological tool-set are numerous and vast. Just as previous inventions have revolutionized the world, so too video streaming will, and is today. Filmmakers, web developers, and anyone who works in the media business have a vested interest in this. Streaming is transforming the way that films and television are distributed to audiences, as witness the rise of services like Netflix, Amazon Instant Video and Apple TV. But this is not a service that is limited to those corporations or Hollywood honchos. This is something that can – and should – be used by as many individuals, groups, companies, and organizations as need it (see: “Benefits of Streaming and Webcasting Events”).

Just as the printing press allowed for written material to be dispersed to larger audiences, giving writers the influence to change the world, video streaming – the Gutenberg of our times – gives one the ability to reach people, to work with greater flexibility, liberty and ease, and in the long run, to affect change through streamed media content. That’s why at e3 Webcasting we are dedicated to “changing the world one webcast at a time.”

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