Following is a great infographic from “think with Google” about TV Entertainment, read along as we explain how that has a direct correlation to events. And why maybe it’s time we started thinking about events more like a TV show with a fantastic gigantic cast.

Trend #1

Just as TV content is here to stay so are events and conferences, but now people are attending in their own way whether that is in person or via the live stream. If you aren’t live streaming your events you are missing most of your audience.

Trend #2

Just like how people want to “Game of Thrones”-related videos on YouTube, they also want behind the scenes content from your conference or trade show. It’s time to pull back the curtain and supplement the keynote live stream with “behind the scenes” interviews of the keynote speakers as they come off the stage or in the green room as they are waiting to go on… It’s time to make use your event as an online show that generates the content your audience is hungry for…

Trend #3

FOMO is real. This is so true. Your audience is dying to attend your event, but life gets in the way for most of your audience and only a small fraction can actually attend your event in person. The Facebook Live stream helps the majority of your audience that can’t attend feel connected in a digital way. At the very least they want to see the highlight video that shows their buddy and their favorite Thought Leader having an engaging conversation in the hallway track. Or their favorite Influencer at the “after party” having a great experience. Or maybe they were present at your event, but like a recent attendee told me, “I don’t attend any of the sessions while I’m at an event, I’m to busy meeting with people. But at home I begin each day by viewing 1-2 of the conference breakout session videos while I’m sipping my coffee.”

If you’d like to learn more about how we can help you extend your event beyond the four walls and into the future, please give us a call at 1-888-695-2396. Or if you’d like to view the complete “think with Google” infographic, click here.

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For just two days, programmers and developers from all over the world gathered under one roof in Portland, Oregon for the 2012 Realtime Conference organized by web application and design team &yet, and sponsored by such companies as Google, DotCloud, Windows Azure, SEOMOZ, MojoLingo, and more. This was the second year this kind of an event had happened. Last year in November the same group put on the “Keeping It Realtime” conference. However, this year would be different in one crucial way: this year &yet hired e3 Webcasting to live stream the conference and the more narrowly focused RedisConf the day before (see previous article for details).

[custom_frame_left][/custom_frame_left]The conference was held at PureSpace, a venue in Portland’s Pearl district. The people at &yet had a big vision for making this conference the highlight of the year for their attendees: they did things with style. On the first morning, the attendees were shuttled to the conference from the hotel, but were dropped off a few blocks away where a marching band awaited them to escort the crowd of developers into the building with fanfare! That night, the conference set them home with a surprise performance by a children’s choir. Delicious food, lots of coffee, and an impressive line-up of speakers kept the conference rolling; but behind all this, there was a team of busy workers making it all happen. As the providers of the live streaming, e3 Webcasting was part of that crew.

Flexibility and problem solving are required whenever you are dealing with live events (which is the definition of webcasting). For instance, the night before the conference, as we were setting up our gear, we discovered that the projector, which was supposed to have an HDMI connection, only had a VGA connection. Thankfully, we were able to track down a converter / scaler that allowed us to use the projector feed in the live streams (for the presenters’ slides). But, in spite of technical speed bumps, the conference’s webcast turned out excellently.

The final night of RealtimeConf, &yet founder Adam Brault gave an inspiring call-to-action to his family of techies. He boldly challenged them to pursue the betterment of their work, and in the process, the betterment of the world. “To whom much has been given, much is required.” He called on his audience to become leaders in their respective spheres of influence. This stirring address put all the information that had been covered over the last two days into perspective. Thankfully, those who were unable to physically travel to Oregon did not have to miss out on this motivating presentation, thanks to live-streamed video. From the very first session of the conference to Adam’s closing talk, remote viewers were able to participate in the annual event. Webcasting the conference made it possible to spread the excitement and the inspiration of Realtime to a wider audience; incentivizing people who will want to be a part of it next year, and who knows where it will go from there.

[message type=”custom”]If you’d like to learn more about the RealtimeConf or would like to attend next year’s conference you can find out more by visiting the conference website or following them on Twitter:
RealtimeConf
@RealtimeConf
#RealtimeConf
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photo credit: Watching @caseorganic talk at #realtimeconf, in real time, on BART! Aaron Parecki via a cc

On October 22, e3 Webcasting live streamed the RedisConf in Portland, Oregon. It is a one day conference born out of the larger Realtime Conference put on by web application and design company &yet, focused specifically on the niche of programmers and developers who use the open-source database known as Redis, which is a development project sponsored by VMware.

The amazing team at &yet, led by Adam Brault, created a welcoming, unique, and creative environment for their diverse community to come together. Though a smaller-scale gathering, compared to it’s big brother the Realtime Conf, the RedisConf was well organized and stimulating. People from all over the United States, as well as internationally, came to this once-a-year event. It was a chance to network, discuss ideas, get updates on the progress made by other colleagues from around the world, and learn new techniques. Where the Realtime Conf would deal with the wider spectrum of topics related to realtime application development (for laymen, think Twitter instantly updating posts in “realtime”), the Redis Conference dug into the pros and cons related to using Redis as a multi-use tool on the Internet.

The &yet team kicked off the RedisConf with a performance of Bohemian Rhapsody rewritten from a RedisConf point of view. Streaming live from The Cleaners at the Ace Hotel, over the Internet connection &yet had installed by the pro’s at Stephouse Networks, the conference was off to a great start. Speaker after speaker got up and presented to the audience of about 150-200 men and women in the room; Pieter Noordhuis, @pnoordhuis was on hand to talk about the Redis Core, and Salvatore Sanfilippo, @antirez, even spoke from his home in Italy via several pre-recorded videos.

The conference attendees listened with laptops open, absorbing the info; while we were busy making sure that the people who were watching online had the best possible video experience. As the day went on, an Amazon AWS EC2 outage started unfolding. Which, as reported by Techcrunch, affected major services such as Foursquare, Reddit, Minecraft, GitHub, Heroku, imgur, Pocket, Coursera and HipChat. Providentially, we were unaffected and the video stream went off without a problem! Overall, though there are always things that could have been improved, the RedisConf stream was a huge success. Later, we were informed by Adam Baldwin of &yet that the live stream had been watched by as many as 3,000 online viewers!

People raved about the live stream on Twitter. They were impressed by the quality of the video, and they voiced their enthusiasm online. The RedisConf live web stream was a smash hit!

Many conferences think live-streaming is too expensive to be a viable option for smaller events, or have had negative experiences with poorly executed webcasts in the past. Many remote viewers were grateful for the chance to view the conference even though they were unable to attend in person. I suspect that there are many other conferences out there that could benefit from a well-done live stream webcast.

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RedisConf 411

If you’d like to learn more about the RedisConf or would like to attend next year’s conference you can find out more by visiting the conference website or following them on Twitter:
Website: RedisConf
Twitter: @redisconf
Hashtag: #redisconf
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If you want to maximize the capabilities of webcasting and live streaming then you’ve got to know the different ways that it can be used. There are countless ways that webcasting can be beneficially implemented by businesses and/or events, including: keynote speaker addresses, conference presentations, breakout sessions/conference tracks, trade show announcements, and even post conference follow-ups. After reading this article, you should be better informed on the ways that you could utilize webcasting to your advantage.

Keynote Speaker Address

Keynote addresses are huge, meant to communicate core ideas and values to the audience and produce enthusiasm for the company or organization’s message, the overall tone of an event, or exciting announcements (think of Apple’s highly-anticipated addresses.) Webcasting can help you achieve that goal with greater effectiveness and scope. Because webcasting is via the Internet, this opens up a worldwide audience to your address, who will be eagerly listening in and participating through the online community. Not only does this open up doors for potential audience members, but it also provides greater flexibility for the speakers, as they could deliver an address from virtually anywhere and be seen and heard by the event attendees (both physical and virtual), thus maximizing keynote success and diminishing schedule problems. Webcasting could revolutionize a keynote address for your organization’s event, and on throughout the entire event.
Conference Presentation

Once a keynote address is given, your audience is jazzed about your company and/or event, but usually there’s still more to come. Webcasting will play a huge role in any conference presentation. Not only will online audiences be able to watch the unfolding event, but they will also be able to participate through online chatting, Q-and-A, audience polling, and more. This will make conferences more accessible and less expensive for attendees by cutting back on travel costs and allowing people to attend from wherever they can get an Internet connection. While there are still huge perks to being at an event live and in person, this will increase your event’s coverage and extend the amount of people you are able to reach. Conference presentations are just one way that webcasting is able to help you make the most of your event.
Breakout Sessions/Conference Tracks

You might think that an event’s online audience would be excluded from joining in on breakout sessions, or different conference tracks, but this too is within the range of possibilities that are presented through webcasting. All it takes is camera nearby in order to provide the web-stream crowd with access to any breakout session or extra feature at the conference/event.
Trade Show Announcements

Normally, tradeshows are limited in who they can reach to those who can be physically in attendance. This means that many who are unsure whether they are interested in your products or services, do not attend. Travel costs and other factors keep them away. By providing webcasting you have an invaluable opportunity to demonstrate your trade wares to the world, and then direct them to where they can purchase what you have to offer, all with the click of a mouse.
Post Conference Follow-ups

Even after a conference is over webcasting equips you with a way to follow-up with attendees, provide them with supplemental resources, as well as direct them to new info, coming events, and related products. This means that you are able to continue the event or conference long after the scheduled date is over, and those who attended in person have gone home. You can post pictures, videos, articles and requested material onto the event’s site – even host a second online event if you needed to. The sky is the limit.

Webcasting has the power to expand the horizons of any event. We’ve looked at the incredible opportunities that this technology opens up. Whether you are thinking about streaming a keynote address, a conference presentation, breakout session or conference track, or trade show, and how webcasting even creates an opportunity to expand your options beyond the actual event through post conference follow-ups. And this is merely the tip of the iceberg! Even utilizing just one of these ways to use webcasting would transform your event or conference, and heighten its success beyond your imagination!

e3 Webcasting, LLC., will manage all aspects of production for your live event webcast so that you can focus on what’s important, “your event’s message”. Our professional webcasting crew will provide you with a single point of contact for live webcasting and streaming production. We will work with you, as well as for you, to execute an effectively successful live webcast event.

For more information regarding the streaming services provided by e3 Webcasting or to speak with a representative, please contact us or give us a call at 888-695-2396.

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New technology always leads to expansion. It could be a physical expansion such as national borders or agrarian production and industry, it could be intellectual: an expansion of culture, literacy and ideas. The roads built by the Roman Empire made possible the swift movement legions of soldiers, to their political and military advantage, but it also led to the proliferation of the Christian gospel, which proved to be their ideological undoing. A brief look at the history of invention and innovation, from the printing press to the internet, from the telegraph to the smart phone, from the cotton gin to modern farming machinery, the roads of Rome to the automobiles of Henry Ford, Galileo’s telescope to landing a man on the moon, and so on, technological advancement has led to possibilities that previous generations did not have. We now live in a world where technology surrounds us, and the tools we need to advance in business, communication, or any other pursuit, are literally at our fingertips. Here are e3 Webcasting, one such portal into new and exciting possibilities is live video streaming, we like to call it e3 streaming video.

For instance: my family is involved in a speech and debate league for homeschoolers. Recently, when my brothers competed in an out-of-state tournament, those of us still at home crowded around my mother’s iPhone as we listened to the award ceremony by means of the speakerphone. Distant, garbled words and distracting noises made hearing the tournament results nearly impossible. Because of this difficultly, we normally just wait for a text message or phone call after the ceremony. No image, no interaction, just anticipating the news report when it’s all over. Wouldn’t it be neat if there were a way to somehow be there (without actually being there); to be able to watch the event live, maybe even interact digitally as it happens? There is a way to do just that: It’s called live streaming.

Live streaming video enables video, whether of an event, lecture, conference, (etc.) to be broadcasted (that is, webcasted) to anywhere on the planet (provided there’s a computer and internet) instantaneously. People “tuning-in” to the webcast can even interact via chat boxes and social media. The potentialities and possibilities of this technological tool-set are numerous and vast. Just as previous inventions have revolutionized the world, so too video streaming will, and is today. Filmmakers, web developers, and anyone who works in the media business have a vested interest in this. Streaming is transforming the way that films and television are distributed to audiences, as witness the rise of services like Netflix, Amazon Instant Video and Apple TV. But this is not a service that is limited to those corporations or Hollywood honchos. This is something that can – and should – be used by as many individuals, groups, companies, and organizations as need it (see: “Benefits of Streaming and Webcasting Events”).

Just as the printing press allowed for written material to be dispersed to larger audiences, giving writers the influence to change the world, video streaming – the Gutenberg of our times – gives one the ability to reach people, to work with greater flexibility, liberty and ease, and in the long run, to affect change through streamed media content. That’s why at e3 Webcasting we are dedicated to “changing the world one webcast at a time.”

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Behind-The-Scenes

3 Trends That Show How the Very Notion of TV Entertainment Is Changing & How This Relates to Events & Conferences

Trend #1

Trend #2

Trend #3

The Realtime Conference 2012 Webcast

RedisConf Live Web Stream

RedisConf 411

5 Ways to Use Webcasting for Events and Conferences

Keynote Speaker Address

Conference Presentation

Breakout Sessions/Conference Tracks

Trade Show Announcements

Post Conference Follow-ups

e3 Streaming Video

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Conference Video Production Services: What Professional Event Coverage Actually Delivers

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