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Video Has the Best ROI

January 10, 2018 Tim Arthur

Every conference organizer and event planner thinks about ROI (return on investment); understandably, they care about turning $1 into $2 (or $20). Fantastic! The good news is 83% of businesses report seeing an ROI with video. Not only that, most marketers agree that video content generates a higher ROI than all other types of content.

With 71% of consumers watching more video online than a year ago, brands can no longer ignore its growing popularity. Thankfully, creating great content has never been easier! Just call the Event Video Experts at e3 Webcasting, we have several levers we can pull to increase attendance, revenue, and the ROI at your event. We love events + video and the convergence of the two. We would be honored to live stream webcast your event, record your speaker sessions, film influencer interviews, capture your community member spotlight videos, and create a highlight reel that showcases your event experience and sponsorship opportunities. We can be reached at 1-888-695-2396 or email us at [email protected]

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Event Video

Top 5 Event Video Predictions for 2018

January 2, 2018 Tim Arthur

As we enter 2018 here are the top 5 event video predictions to be aware of, and / or implement.

 

1. Video Is the Most Persuasive Form of Content

A forecast from Cisco showed that 80% of online content will be primarily made up of video by 2019. 2 years ago, this company noted that 70% of Internet traffic was composed of video content with the expectation of a fourfold growth by 2020.

Why such a trend?

Because video is the most persuasive form of content.

JEROME PERRIN

is the founder of Jay-Webmarketing.com. He helps CEOs, business owners, and decision makers to grow their business with cutting-edge digital marketing strategies.

 

2. Video Is Crucial

I guarantee you that a significant percentage of companies that don’t make a serious commitment to selling their product or service with VIDEO will go out of business.

Billy Gene Shaw

is one of the world’s top online marketing influencers, educators, and practitioners.

 

3. Video Will Become More Commonplace

Everyone in the industry is acutely aware that video is king. Marketers, advertisers, web designers, and everyone in between is focusing on video and WordPress is no different in this regard.

DAVID GEER

is a Tech Entrepreneur, a business development consultant, a motivational speaker, and a freelance writer. He has worked as a full time technology writer/technology journalist for 12 years. His work regularly appears in national and international publications.

 

4. Video Is the Winning Advantage

Another trend that has rocked in 2017 and will probably get bigger in 2018 is that of content visualization, which we know better as video content. Surveys have shown that Facebook audiences are 10 times more likely to comment on live videos than otherwise. The reason is clear – videos are capable of getting across the message more effectively as well as of holding the attention of the viewer. In this way, they boost the digital campaigns and bring substantial increase in engagement.

ARCHANA DHANKAR

Marketing Professional, Brand Strategist, Performance & Digital Marketing Expert with 12 years of Industry Experience in Digital Marketing and Brand Management.

 

5. Video Becomes a Must-Have Piece of Everyone’s Content Strategy

In the coming years, we’ll start seeing “good on camera” as another qualification for many content marketing roles. As video becomes a must-have piece of everyone’s content strategy, those who can contribute to multiple kinds of media will be in ever higher demand. From being comfortable to sharing quick live updates on social media to developing an eye for good filming locations at an in-person event, content pros will have to make video marketing part of their skill set.

ANDREA FRYREAR

is the president and lead trainer of AgileSherpas, where she helps marketing teams get turn chaos into calm by applying Agile tools and practices. She’s also the author of Death of a Marketer and a sought-after international speaker.

At e3 Webcasting, we have several levers we can pull to increase attendance, revenue, and the ROI at your event. We love events + video and the convergence of the two. We would be honored to live stream webcast your event, record your speaker sessions, film influencer interviews, capture your community member spotlight videos, and create a highlight reel that showcases your event experience and sponsorship opportunities. Please call us at 1-888-695-2396 or email us at [email protected]

 

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Front End Ops Conf Live Stream Webcast

May 5, 2014 Tim Arthur0

Webcasting from San Francisco, California, Front End Ops Conf hosted by Sauce Labs

Front End Operations is an emerging discipline in web application development and engineering. Front End Ops Conf was a 2-day conference dedicated to this new regimen. e3 Webcasting was honored to film and live stream webcast the sold out conference to the global online community. The conference explored new ideas on topics such as; test automation and application monitoring. Attendees heard first hand about the latest tools for deployment and monitoring from the devs who are using them daily.

Held at the Terra Gallery, which is located in San Francisco’s SOMA district, the venue was spacious and open with an abundance of natural light on both floors. Sauce Labs VP of Engineering, Adam Christian, opened the conference by laying out the FEOpsConf vision for the next 2 days. Next up was Alex Sexton, Conference co-chair and Product engineer at Stripe. Alex gave the first Keynote – “Front End Operations”. Following Alex was Seth Walker, from Etsy, and then Sarah Goff-Dupont, from Atlassian. At this point the live stream webcast viewers outnumbered the attendees present at the conference. By the end of the day, Thursday, the live stream webcast had been viewed by just under 1,200 viewers.

As with most conferences, there was a wealth of amazing information being presented. To keep the crowd going, Rackspace provided ample amounts of caffeine via Ritual Coffee, who set-up a temporary coffee shop on the lower level. The e3 Webcasting crew was very grateful for the delicious coffee that helped keep us alert and focused.

Bertrand Fan, from Flickr’s talk on “Rebooting Flickr On A Node.js Stack, One Page At A Time” walked the audience through the transition to the Node.js stack, presenting a fun, interactive graphic of all the Flickr code commits over the years.

As Sebastian Golasch, from Deutsche Telekom, (which owns T-Mobile) presented his talk, “The Glitch In The Game”, the California Style Sheet Pirate and a couple other video game characters worked together to solve the glitch.

On Friday, Mikeal Rogers, from DigitalOcean, gave a talk on “The Rise of Front End Tooling”. Mikeal used Perspective from Pixxa to present some fun data on Front End Tooling.

The Front End Ops Conf was an incredible conference with speakers ranging from Google Chrome, Lonely Planet, Atlassian, Deutsche Telekom and GitHub. If you missed the conference or you missed the live stream webcast of the conference, you can watch all the session videos on the Front End Ops Conf website. See you next year at the conference or online.

F-E Ops Conf 2014 411

If you’d like to learn more about the Front End Ops Conf or would like to attend the conference in the future, you can find out more by visiting the conference website or following them on Twitter:
Website: F-E Ops Conf
Twitter: @FEOpsConf
Conference Videos On Demand: F-E Ops Conf 2014 YouTube Channel

Some of our favorite Tweets from F-E Ops Conf 2014

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Mapping Live Stream Webcast Across the US and Around the World

June 19, 2013 Tim Arthur0

Webcasting from San Francisco, California, Ways to Bring Your Aerial Imagery into OpenStreetMap

Earlier this month the 2013 State of the Map US conference was held in beautiful San Francisco at the Mission Bay Conference Center June 8-9, and e3 Webcasting was honored to live stream webcast video of each session around the globe. 380+ people came out to talk OpenStreetMap, learn from each other, and move the project forward. Bonnie and Alex from the MapBox team were amazing to work with and made sure we had everything we needed to make the live stream video webcast happen.

craigslist and OpenStreetMap

Dennis Watson’s presentation on building a craigslist scale map installation with OpenStreetMap (OSM) data was very insightful. He explained that craigslist serves 50 billion monthly page views to 60 million users across 700 sites in 70 countries, naturalized into 13 languages. Craigslist users post 100 million+ classified ads per month, including more than 2 million new job listings per month, and how self hosting a complete map service from top to bottom at this scale presents many challenges including: live updating of OSM data, map styling and design for sense of purpose, rendering and serving maps to end users, geocoding user input, searching geodetic data, displaying geodetic results in meaningful ways that the end user can understand, giving back to OSM with user data feedback. In his talk Dennis addressed the above issues and discussed how his team implemented the above at craigslist scale. His overview of the zoom tile numbers were staggering at 17 billion tiles. It was great to get an look inside craigslist from a mapping perspective.

OpenStreetMap and foursquare

Nathaniel V. Kelso and David Blackman’s presentation on “Introducing Quattroshapes! The Global Polygon Gazetteer”, was a really interesting insiders look into foursquare’s need for quality place data to power its geocoding engine to ensure the best user recommendations. When someone searches for best coffee in Manhattan, a simple venue to place point or venue to place bounding box search can result in venues in Manhattan and Jersey City overwhelming the results for Manhattan. To improve these recommendations, they’ve created an authoritative source of polygons around a curated list of places. This gazetteer of non-overlapping polygons provides more relevant results to users than just simple point geometries. This work is based on several factors including: geocoded photos from Flickr, foursquare checkins, and an extended version of Natural Earth. This new polygon gazetteer data is used in David Blackman’s TwoFishes, the coarse splitting geocoder (and reverse geocoder) written in scala at foursquare. It was great to get to see how foursquare and others are managing their mapping data.

Building Community in Nicaragua

Felix Delattre’s presentation on community mapping in Nicaragua was a great overview on using OpenStreetMap to get people involved and working with technology. And at the same time building community by making a map of the community. Creating an open data map helps grow the local economy and adds value to the city. His talk covered how the OpenStreetMap community gained momentum in the country, what lessons they have learned on community building with OSM, what real life problems exist, what makes mapping in Central America unique, and where the local community wants to go next. His story-telling session about his experiences, the monthly mapping parties, their influence on local politics, and communities, was very engaging.

The State of the Map US was an amazing conference with speakers ranging from the National Park Service to Voxel.js an open source port of Minecraft, to the Redcross and how maps played a huge role in the Haiti earthquake relief efforts and how the OpenStreetMap project was able to give back to the community. If you missed the conference or you missed the live stream webcast of the conference you can watch all the session videos on the State of the Map US conference website. See you next year at the conference or online.

SOTMUS 2013 Conference 411

If you’d like to learn more about the State of the Map US 2013 Conference or would like to attend a conference in the future, you can find out more by visiting the conference website or following them on Twitter:
Website: SOTMUS
Twitter: @sotmus
Conference Videos On Demand: SOTMUS 2013 Vimeo Channel

Some of our favorite Tweets from the State of the Map US 2013

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Texas JavaScript Conference Live Video Webstream

June 5, 2013 Isaac Arthur0

Webcasting from Austin, Texas, The e3 Webcasting crew powers up the live stream for TXJS.

As people across the nation tuned into the TXJS Live Stream Webcast to view the conference from the convenience of their office, iPad or smartphone the conference team was getting ready to open the doors. It was a hot Texas day, although still early in the morning, as men and women crowded into the historic Paramount Theatre in Austin. Laptops open, a cup of coffee and a taco in hand, the audience got ready to hear from co-laborers and experts in their particular line of work. What event was this? The Texas JavaScript Conference (TXJS) held on April 15, 2013.

Topics Covered at TXJS

JavaScript (JS) may be beyond the comprehension of most of us not in the programming world, but for those in that field this event proved to be quite an exciting and festive gathering. Speakers from around the United States and the United Kingdom spoke on a variety of subjects, from HTML, CSS, and Node.js to things like web applications, entrepreneurism, content management systems, the legal issues related to open source, and how the British government was able to revamp their “user experience.” Sound like a jam-packed day? That wasn’t even the half of it!


Conference organizer Alex Sexton brought together this diverse group of developers and designers to celebrate, learn, and anticipate the future of their craft. With the TXJS Conf. being only a one-day event, there was a lot to fit into the sessions, and a lot of catching-up and networking to do in between.

Live Video Webcast Expands the TXJS Conference Reach

But, with something as big and widely used as JavaScript, the estimated 325 people in attendance there at the Paramount in Austin were not the only interested parties; nor were they the only die-hard JS fans out there. This year e3 Webcasting was brought in to provide live streaming of all the sessions for TXJS. Once the stream went live and the talks began, 250 + online viewers tuned in to catch the event. These were not merely distant, mildly curious on-lookers who tuned in for five minutes and moving on – this was a steady audience-base that hung with us for the majority of the day. The numbers grew throughout the morning sessions, which began around 9 am, and only started decreasing toward the end of the day (which wrapped up at roughly 6:30 pm). The largest amount of online viewers exceeded 300. This means that nearly double the amount of people who actually came to Austin that day were able to be a part of the conference’s activities.

Frances Berriman | TXJS 2013 from SlexAxton on Vimeo.

Reaching the other 90% of Your Audience via Streaming

Clearly, whether we’re talking about a weeklong mega-event or a single-day, one-track conference, everyone has the ability to maximize the potential of webcasting technology to reach the other 90% of their audience that isn’t physically present. It was a pleasure to be a part of Texas JavaScript Conference and to bring the event to the more-than-300 people who were able to watch the stream that day. This was not only a success for this year’s TXJS, but could also have benefits in the future – anyone avid enough to watch a conference online for a whole day will definitely want to be there in person the following year! Like the final speakers who talked about the future of the industry and the exciting places it might go, we are thrilled to be involved in the business of webcasting, and are looking forward to what comes next.

TXJS 2013 Conference 411

If you’d like to learn more about the TXJS Conference or would like to attend a conference in the future, you can find out more by visiting the conference website or following them on Twitter:
Website: TXJS
Twitter: @TXJS
Conference Videos On Demand: TXJS Vimeo Channel

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Law and Liberty Webcast Goes Live

May 2, 2013 Isaac Arthur0

The e3 Webcasting crew live stream webcasting the Law and Liberty Tour from Anacortes, Washington

We Americans have long referred to our nation as, “The Land of the Free and the Home of the Brave,” and we frequently talk about liberty. On the weekend of March 9th, it was the topic of the Law and Liberty Pacific Northwest Tour, a one-day event put on by the Chalcedon Foundation, and live streamed by e3 Webcasting. But what is liberty? Are there limits to liberty? Is law merely the imposition of other men? How can we avoid the extremes of anarchy on the one hand and tyranny on the other? These are all good questions for any “Son of Liberty” to wrestle with, and they also happen to be a few of the questions that were addressed this weekend.

Chalcedon is a Christian educational organization, based out of Vallecito, CA, that seeks to promote the ideas of Biblical Christianity as they apply to every area of life. This event takes its name from a book by the same title, which written in 1984 by the organization’s founder, R.J. Rushdoony. The day featured talks from two distinguished speakers: Mark Rushdoony, the president of Chalcedon, and Bojidar Marinov, a missionary and author who leads a ministry to his homeland of Bulgaria. Both of these men spoke passionately about the ideas that have shaped Western Civilization over centuries of history.

The event, which was coordinated by Chalcedon’s Andrea Schwartz with the help of a local family, was held at the charming Majestic Inn in Anacortes, Washington, a town north of Seattle, WA. The crowd numbered over a hundred, and was made up of a wide demographic, ranging from families with kids, to young adults and college-age students, to older adults. They listened intently as Rushdoony and Marinov unpacked the theological and political ideas that are encompassed in the topic of law, and the nature of true liberty. Rushdoony opened the day with a historical overview of “How We Went From Liberty to Statism” and Marinov followed up with a dissertation on “Ethics as the Foundation for Liberty.” The afternoon talks delved into reasons for Christians to be optimistic, and the structure of a Biblical society.

The Law and Liberty Pacific Northwest Tour was a success, and the stream went well. Some may wonder why you would live stream an event such as this, but there are many reasons to do so. In addition to the people who were in attendance at The Majestic, more people, unable to travel to the event, were able to watch via the live stream. Chalcedon and organizations like it have extremely important, timely messages; and they desire to reach as many people as they can with what they have to say. Obviously, live streaming technology will never replace person-to-person interaction, but it does allow for ministries, organizations, and speakers to broadcast their ideas around the nation, and even the world. Live streaming is the future for the spreading of ideas and concepts, and anyone with something to say should consider taking advantage of it. It was great to be able to stream Chalcedon’s event, and it will be exciting to see where this goes in the future, whether America will once again be a free and independent republic.

Law & Liberty Chalcedon Foundation Tour 2013 411

If you’d like to learn more about the Law & Liberty Conference or would like to attend a conference in the future, you can find out more by visiting the conference website or following them on Twitter:
Website: Chalcedon Foundation
Twitter: @RJRushdoony
Facebook: Chalcedon Foundation Facebook Page
Conference Videos On Demand: Chalcedon Foundation YouTube Channel

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