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iOS App Makers’ Conference Videos

January 31, 2013 Tim Arthur0

iOS App Makers @ Renaissance iOS Conf

This January, for three days, the best of the iOS app making community came together to instruct those in attendance at the Renaissance.io conference how to excel at the business, design, and technology of making apps. e3 Webcasting was there at the Mission Bay Conference Center to capture the making of the best iOS app makers’ conference. Created by Tim Burks of Radtastical Inc., and Bill Dudney of Gala Factory, Renaissance is the iOS app makers’ conference.

App makers aren’t just programmers. They develop ideas into apps that impact our lives. To kick off day one of the conference Brenda Chapman, who wrote and directed Pixar’s Brave, was on hand to encourage the audience to “Dare It,” by daring to be and to do something different.

There’s no substitute to learning from the best. The Renaissance conference brought together experts in a variety of fields for three days of sharing knowledge and networking. Day two’s Keynote was presented by Ken Segall, ex-Creative Director for Chiat/Day, who worked with Steve Jobs to name the iMac. Ken, encouraged everyone present to “Focus It” and remind us that “Simplicity is not a trend.” Ken’s presentation really made me want to read his book “Insanely Simple.”

After creating a list of the most important subject matter for iOS app makers to know and finding the best people in the industry to speak on those topics, Renaissance’s day three was awe-inspiring. Tim Berry wrapped up the conference with the final keynote charge to go out there and “Do it.” Known as the “the Obi Wan Kenobi of Business Plans“, and Tim Berry closed with advice for critical thinking and planning that we can use to launch our ideas to success.

My top 10 take-aways from the Renaissance Conference:

  • 1. Winning in the App Store – Lux Chen of Esper Labs

    Showcases a great marketing strategy to get you on the charts plus a cross.

  • 2. Winning in the App Store – Lux Chen of Esper Labs

    Also shares a cross-promotion game plan for your game.

  • 3. Winning in the App Store – Lux Chen of Esper Labs

    Presents the per user RIO metrics to you need to know to survive.

  • 4. Winning in the App Store – Jessica Kahn of Disney Interactive Media Group

    Shares one of the research tactics Tapulous used to figure out if that app was going to be a winner or a loser.

  • 5. Apps for Everyone – Brendan Clavin of Tethras

    Presented some very interesting language data for iOS app localization.

  • 6. Apps for Everyone – Brendan Clavin of Tethras

    Shared an interesting localized SEO strategy for naming your next app.

  • 7. Apps for Everyone – Lan Lin of iPhone Localizer

    Explained the keyword difference between apps targeted at the Chinese market vs. apps targeted at the Japanese market.

  • 8. Apps for Everyone – Lan Lin of iPhone Localizer

    Provided a great tip, about how-to test different markets before localizing your complete app.

  • 9. Intentional Marketing – Tan Tmangraksat of Velti

    Showed some really fun revenue charts for iOS apps vs. other platforms.

  • 10. Intentional Marketing – Kat Gordon of Maternal Instinct and creator of the 3% Conference

    Shared the statistic that the average user has 65 apps on their phone and what that means to you as an app developer.

There were too many great take-aways from the Renaissance iOS conference to list them all here. So much so, that you should watch the videos… Click here to view the videos: Renaissance.io.

Renaissance the iOS app makers’ conference 411

If you’d like to learn more about the Renaissance Conference or would like to attend next year’s conference you can find out more by visiting the conference website or following them on Twitter:
Website: Renaissance
Twitter: @renaissanceio
Hashtag: #renio
Facebook: Renaissance

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GMO-Free Webcast

November 9, 2012 Isaac Arthur0

Arnout Kazemier from Nodejitsu, @3rdEden, presenting at RealtimeConf

What if you could have accessed vital information about a biotech industry hijacking of American foods and agriculture – information that could change the way you think, eat, shop, and vote – all from the comfort of your home? Well, for one night in the middle of last month, you could have. That is, e3 Webcasting live streamed a talk given by author, activist, and filmmaker Jeffrey M. Smith put on by GMO-Free Jackson County and sponsored by the Ashland Food Co-op and Project Rogue Valley via the GMO-Free Live website.

Smith’s talk dealt with the terribly adverse effects of genetically modified organisms (GMO’s) on the health of human beings, the soil of our farms, and the threat to the very freedoms of our nation posed by monopolistic GMO-promoting companies like Monsanto and Syngenta. His books and recent film, titled “Genetic Roulette: The Gamble of our Lives,” join a long line of films and books, such as the Academy Award Nominated documentary “Food, Inc.” and agricultural reformer Joel Salatin’s book “Folks, This Ain’t Normal” in sounding a warning against GMOs.

This issue is one that involves a wide range of people from various age groups, walks of life, and political persuasions. From concerned conservatives to the liberal “foodies” of the organic movement, from farmers to scientists to health fanatics, GMOs have become a hot-button topic of discussion and debate. Jeffrey Smith spoke to an auditorium full of Southern Oregon residents, some of them die-hard supporters of Project Rogue Valley already, and others, perhaps, merely curious about the controversy surrounding GMOs, and which has been raging since their introduction. That night represented the efforts of a grassroots movement from the local area, and Smith was practically a celebrity there. He was able to bring his knowledge of the issue to bear; knowledge gained from extensive research, writing, and leadership around to the world. He has worked hard to educate citizens, empower activists, and influence legislators. He spent the night citing facts and data, exposing the destructive track record of GMO’s in our nation and globally. He made a strong case for attaining the status of “GMO-free” for Jackson County, as well as for other initiatives such as California’s Prop 37, a bill requiring GMO products to be labeled, which is currently being battled out in the Golden State. His talk was persuasive, despite the marketing and the political spin created by the GMO manufacturers. As second U.S. President John Adams once said, “Facts are stubborn things; and whatever may be our wishes, our inclinations, or the dictates of our passions, they cannot alter the state of the facts and evidence.”

Wherever you come down on this particular issue, webcasting events such as these can help spread awareness, and bring in a wider audience then those already committed or curious enough to attend in person. There are many causes like GMO-Free Jackson County that need to broadcast their message to American citizens, or even to worldwide audiences. Live streaming could be the key to disseminating critical information and starting a movement. That’s what e3 is all about: changing the world, one webcast at a time…

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The Realtime Conference 2012 Webcast

November 9, 2012 Isaac Arthur0

[custom_frame_left]
Arnout Kazemier from Nodejitsu, @3rdEden, presenting at RealtimeConf[/custom_frame_left][clear]

For just two days, programmers and developers from all over the world gathered under one roof in Portland, Oregon for the 2012 Realtime Conference organized by web application and design team &yet, and sponsored by such companies as Google, DotCloud, Windows Azure, SEOMOZ, MojoLingo, and more. This was the second year this kind of an event had happened. Last year in November the same group put on the “Keeping It Realtime” conference. However, this year would be different in one crucial way: this year &yet hired e3 Webcasting to live stream the conference and the more narrowly focused RedisConf the day before (see previous article for details).

[custom_frame_left]via the RealtimeConf live web stream[/custom_frame_left]The conference was held at PureSpace, a venue in Portland’s Pearl district. The people at &yet had a big vision for making this conference the highlight of the year for their attendees: they did things with style. On the first morning, the attendees were shuttled to the conference from the hotel, but were dropped off a few blocks away where a marching band awaited them to escort the crowd of developers into the building with fanfare! That night, the conference set them home with a surprise performance by a children’s choir. Delicious food, lots of coffee, and an impressive line-up of speakers kept the conference rolling; but behind all this, there was a team of busy workers making it all happen. As the providers of the live streaming, e3 Webcasting was part of that crew.

Flexibility and problem solving are required whenever you are dealing with live events (which is the definition of webcasting). For instance, the night before the conference, as we were setting up our gear, we discovered that the projector, which was supposed to have an HDMI connection, only had a VGA connection. Thankfully, we were able to track down a converter / scaler that allowed us to use the projector feed in the live streams (for the presenters’ slides). But, in spite of technical speed bumps, the conference’s webcast turned out excellently.

The final night of RealtimeConf, &yet founder Adam Brault gave an inspiring call-to-action to his family of techies. He boldly challenged them to pursue the betterment of their work, and in the process, the betterment of the world. “To whom much has been given, much is required.” He called on his audience to become leaders in their respective spheres of influence. This stirring address put all the information that had been covered over the last two days into perspective. Thankfully, those who were unable to physically travel to Oregon did not have to miss out on this motivating presentation, thanks to live-streamed video. From the very first session of the conference to Adam’s closing talk, remote viewers were able to participate in the annual event. Webcasting the conference made it possible to spread the excitement and the inspiration of Realtime to a wider audience; incentivizing people who will want to be a part of it next year, and who knows where it will go from there.

[message type=”custom”]If you’d like to learn more about the RealtimeConf or would like to attend next year’s conference you can find out more by visiting the conference website or following them on Twitter:
RealtimeConf
@RealtimeConf
#RealtimeConf
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photo credit: Watching @caseorganic talk at #realtimeconf, in real time, on BART! Aaron Parecki via a cc

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RedisConf Live Web Stream

October 27, 2012 Isaac Arthur0

Aren Sandersen from Pinterest, @P-arensand, presenting at RedisConf

On October 22, e3 Webcasting live streamed the RedisConf in Portland, Oregon. It is a one day conference born out of the larger Realtime Conference put on by web application and design company &yet, focused specifically on the niche of programmers and developers who use the open-source database known as Redis, which is a development project sponsored by VMware.

The amazing team at &yet, led by Adam Brault, created a welcoming, unique, and creative environment for their diverse community to come together. Though a smaller-scale gathering, compared to it’s big brother the Realtime Conf, the RedisConf was well organized and stimulating. People from all over the United States, as well as internationally, came to this once-a-year event. It was a chance to network, discuss ideas, get updates on the progress made by other colleagues from around the world, and learn new techniques. Where the Realtime Conf would deal with the wider spectrum of topics related to realtime application development (for laymen, think Twitter instantly updating posts in “realtime”), the Redis Conference dug into the pros and cons related to using Redis as a multi-use tool on the Internet.

Tweet by @RedisConf

The &yet team kicked off the RedisConf with a performance of Bohemian Rhapsody rewritten from a RedisConf point of view. Streaming live from The Cleaners at the Ace Hotel, over the Internet connection &yet had installed by the pro’s at Stephouse Networks, the conference was off to a great start. Speaker after speaker got up and presented to the audience of about 150-200 men and women in the room; Pieter Noordhuis, @pnoordhuis was on hand to talk about the Redis Core, and Salvatore Sanfilippo, @antirez, even spoke from his home in Italy via several pre-recorded videos.

Tweet by Pieter Noordhuis @pnoordhuis

The conference attendees listened with laptops open, absorbing the info; while we were busy making sure that the people who were watching online had the best possible video experience. As the day went on, an Amazon AWS EC2 outage started unfolding. Which, as reported by Techcrunch, affected major services such as Foursquare, Reddit, Minecraft, GitHub, Heroku, imgur, Pocket, Coursera and HipChat. Providentially, we were unaffected and the video stream went off without a problem! Overall, though there are always things that could have been improved, the RedisConf stream was a huge success. Later, we were informed by Adam Baldwin of &yet that the live stream had been watched by as many as 3,000 online viewers!

Tweet by @__underscore

People raved about the live stream on Twitter. They were impressed by the quality of the video, and they voiced their enthusiasm online. The RedisConf live web stream was a smash hit!

Many conferences think live-streaming is too expensive to be a viable option for smaller events, or have had negative experiences with poorly executed webcasts in the past. Many remote viewers were grateful for the chance to view the conference even though they were unable to attend in person. I suspect that there are many other conferences out there that could benefit from a well-done live stream webcast.

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RedisConf 411

If you’d like to learn more about the RedisConf or would like to attend next year’s conference you can find out more by visiting the conference website or following them on Twitter:
Website: RedisConf
Twitter: @redisconf
Hashtag: #redisconf
[/message]

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