Long-Form Video FTW on Instagram
Hoping for another win on the back of Instagram Stories, Facebook-owned Instagram launched a new video app IGTV. Which will allow you to watch long-form, vertical 4k video from your favorite Instagram creators.
No longer limited to 60 seconds, you can now connect with your favorite influencers and video bloggers on instagram. While this is being interpreted as a direct attack on YouTube, there won’t be any ads on IGTV to start with, but advertising “is obviously a very reasonable place to end up”, adding that “there will be a way for creators to make a living”, according to Instagram CEO Kevin Systrom.
As the following chart illustrates, it makes sense for Instagram to open up to long-form video. According to data from Ooyala, a video analytics firm collecting a ton of video consumption data on behalf of its customers, long-form video (20+ minutes) accounted for 54 percent of total video consumption on smartphones in the first quarter of 2018, up from just 29 percent two years ago.
You will find more infographics at Statista
Tim Arthur
As an executive producer with 20+ years of experience producing video around the globe. Timothy is a film & video production professional with a diversified background in marketing, technology, production and event coordination. He approaches each venture with a passion for increasing the client / partner’s reach and value, by implementing production with creativity and discernment. Email: [email protected]