At e3 Webcasting we understand that audiences are engaging on digital and mobile more than ever, a trend that shows no signs of slowing down (discover more about digital disruption in our Ebook). Video-centric programming enriches your content, creating a captivating experience for members, leading to greater retention and more active participation in member services.
Repurpose existing educational or informational content into multimedia solutions that your audience can access anytime, anywhere, on any device. By creating additional assets from the same content – such as a bite-size social media video or a concise e-news summary – you can utilize social media and PR to draw prospects into your sphere. From this engagement, you can begin to nurture these contacts towards full membership where they can access the complete benefits of membership.
Membership has its privileges. Showcase this value with exclusive content, or by sharing event sessions and speakers with your entire audience who may not be able to attend in person. Discover new and innovative ways to share more with members by leveraging video and multimedia.